Power of partnerships


Helping each other increase the reach

From 2000-2006, I headed up the marketing team at the Lawn Tennis Association with a focus on grass roots tennis and the development of Mini Tennis, now a UK standard for children aged 4-10. Attracting sponsors for LTA programmes and working with them on joint marketing programmes was a key strategy and strong relationships were built with the likes of Britvic, Powerade and Kia.

Most significant was Procter & Gamble’s major sponsorship of tennis through its Ariel brand. A successful marriage of tennis content and Ariel's heritage helped make it one of P&G’s most successful campaigns, achieving record sales and resulting in an increase of 1.7 million people playing tennis

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Contact me on:

T: 07887 592 248 E: sara@coroebus.com