Inspiring Change - the identity challenge
Your brand is your identity
Inspiring Change is never easy, but extremely fulfilling once achieved.
The rebranding of the LTA required a full review of the LTA’s identity and a roll out across the whole organisation, including new logos, tone of voice, websites and corporate resources.
For the ITF, the challenge was to come up with an identity for their participation programme that had global appeal and could be easily adapted by their local partners
For Zeamu Music I directed brand identity work and character illustrations
At Hasbro I was responsible for household brands such as Action Man, Monopoly and Trivial Pursuit.